Shift your thinking.Shift your life.

Your voice carries more authority with your own brain than any recording ever could. WilliamTellsAll pairs it with binaural beats and personalised affirmations to dissolve the beliefs that have been holding you back.

Understand the process →See pricing

We want you to experience this.

Free accounts include one saved affirmation with unlimited re-records. No credit card required.

Start your Free Trial →

40Hz · Gamma · focus

10Hz · Alpha · calm

06Hz · Theta

6,000

distinct thoughts every day

The brain is wired to give negative experiences more weight than positive ones.

A study from Queen's University found that most people have about 6,000 distinct thoughts per day. Many revisit the same worries, regrets, and anxieties as the day before.

Psychologists call this negativity bias: the brain notices and dwells on threats far more readily than it registers wins. When negative thoughts repeat, the neural pathways that run them get stronger.

WilliamTellsAll is a tool to use personalized affirmations in your own voice to strengthen positive thought patterns over negative ones. Repeating positive affirmations activates the brain's reward system.

WilliamTellsAll gives individuals and families a powerful head start in reprogramming destructive thought patterns.

"Every day, in every way, I am getting better and better."

Émile Coué, 1901

The method

Three steps. A few minutes. Repeated daily.

Rooted in real science, built for real life. Five minutes in bed, at your desk, or on a walk. No equipment, no schedule, no excuses.

Affirmation

Repeating positive, encouraging statements aloud or internally can challenge negative thoughts, build self-esteem, and reinforce positive mental health and self-care.

Binaural Beats

Sounds that can create the feeling of a rhythmic beat inside your head. When you listen to two slightly different sound frequencies, one in each ear.

Listening

For optimal results, headphones are recommended because each ear needs to hear a different sound frequency. Your brain then combines the two sounds to create the "binaural beat" effect.

The origin

Born in a pharmacy in 1901.

Émile Coué

Pharmacist & Psychologist · Nancy, France

"When the imagination and will power are in conflict, it is always the imagination which wins, without any exception."

Émile Coué was a French pharmacist and psychologist who noticed something remarkable: patients who spoke positively about their recovery healed faster than those who didn't. He spent years studying why, and developed a method he called autosuggestion.

His central insight was that imagination is more powerful than willpower. You cannot force yourself to believe something. But you can feed the subconscious through repetition, morning and evening, until it believes it naturally.

"Every day, in every way, I am getting better and better."

Coué prescribed this affirmation to be repeated 20 times each morning and evening. His clinics in Nancy treated thousands of patients with this method alone.

Émile Coué, 1901

WilliamTellsAll is built on this foundation. Your own voice deepens the autosuggestion. Binaural beats prime your brain to receive it.

How to structure your own affirmations →

This is an important read before you begin recording your affirmations.

The story

Born from a quiet, private struggle.

Dale E. Leicht

Founder · First Merchants Capital Inc.

For years, Dale presented himself as a successful businessman, while privately battling destructive thoughts that were tearing him apart. When conventional therapy fell short of lasting relief, he set out to build something different.

WilliamTellsAll is the result: a simple, repeatable practice that combines your own voice, binaural beats, and personalised affirmations to help dissolve destructive thinking and reclaim mastery over the mind. Because when we reclaim mastery over our thoughts, we reclaim mastery over our life.

The full story

Where it began, and why it works.

Dale's personal story in full, the science behind the practice, and what happened when he finally stopped suffering in silence.

Read the full storywilliamtellsall.com

Hear it for yourself

Real recordings. Real voices.

These are genuine sample affirmation recordings from the WilliamTellsAll practice. Your own voice is what makes this work. Your brain responds differently to itself than to any pre-recorded audio, which is what makes it so much more effective. Listen with headphones to hear the binaural beat underneath.

Getting Better and Better

Worry

Sleep

Self Love

Proactive

Loving Others

Gratitude

Health and Fitness

Addictions

Start recording your own

What people are saying.

Real results · Unedited

Every day I listen to my personal affirmations, morning and night. They work wonderfully. My sleep is now uninterrupted and I enjoy a deeper sense of calm throughout the day.

Bruce Edgelow

Founder, Edgemark Capital · Calgary, AB

A new modality whose simplicity and consistent use is destined to make a measurable difference in the healing of the global epidemics of addiction, trauma and anxiety.

Dr. Dennis L. Modry

BSc, MD, MSc, FRCS(C) · Edmonton, AB

I am experiencing the revolutionary effect on my relationships, personally and professionally. The spiritual and mental impact helps me address the needs of hurting people in a distressed world.

Rev. Dr. Norbert Haukenfrers

DMin, MA Theological Studies · Okotoks

Ready when you are

Your first session
takes five minutes.

Join the founders already practising daily.

$150 / year · $15 / month · Cancel anytime · CAD + GST

Get started →View pricing

2Hz · Delta · sleep

WilliamTellsAll

Shift your thinking.Shift your life.

Understand the process →See pricing

We want you to experience this.

Free accounts include one saved affirmation with unlimited re-records. No credit card required.

Start your Free Trial →

40Hz · Gamma · focus

10Hz · Alpha · calm

06Hz · Theta

6,000

distinct thoughts every day

The brain is wired to give negative experiences more weight than positive ones.

A study from Queen's University found that most people have about 6,000 distinct thoughts per day. Many revisit the same worries, regrets, and anxieties as the day before.

WilliamTellsAll gives individuals and families a powerful head start in reprogramming destructive thought patterns.

"Every day, in every way, I am getting better and better."

Émile Coué, 1901

The method